Established in 1975 as National Ribbon, Inc. (NRI), ASD has constantly evolved to meet the changing needs of businesses across the country - and the globe. This ability to adjust to the current business climate over the course of more than three decades is what makes ASD a natural choice for business leaders seeking executive insights that yield real results.

A History of Business Service, A Tradition of Business Excellence

Founded as National Ribbon, Inc. (NRI) in 1975 by Philip Lanctot, Sr., the company originally provided a valuable service to businesses on the cusp of the burgeoning technology industry: high-speed mainframe printer supplies and data storage products. As the need for this and other offerings from its growing service lines increased, NRI expanded its physical locations to better serve customers; by 1981, it had locations in Norwood, Massachusetts, and Levittown, Pennsylvania. With NRI’s acquisition of Eastern International in the early 1980’s, the company added a manufacturing component for wide-band printer ribbons, as well, and offered a convenient, one-stop option for the printing technology needs of large clients like ADP, Paine Webber, Chemical Bank, and Merrill Lynch. In 1984, to reflect its growing solution and service lines, NRI changed its name to NRI Data & Business Products.

Over more than three decades, ASD has been a family venture, as it’s owned and operated by Philip, Sr., and his son, Philip, Jr. Together, the two have have built several successful companies, with great customer service and exceptional value being cornerstones of their business plans.

For nearly its entire existence, Philip Lanctot, Jr., has worked as a driving force behind the company and its constant innovation to best serve its customers. During the mid- to late-1980’s, Philip, Jr. worked in the NRI warehouse during school breaks. Over time, with an expanded knowledge of the family business and a highly refined ability to develop creative solutions to meet the the needs of his clients, Philip, Jr., joined the NRI staff full-time in 1988 as part of the customer service division. Soon after, he assumed all of the company’s marketing efforts. By 1999, he was named CEO of the company, leading initiatives that maintained NRI’s position as an indispensable resource for its clients.

In 1990, under the leadership of Philip, Jr., NRI extended its product offering to include desktop computing products. For the rest of that decade, NRI not only offered the hardware clients needed, but also the electronic communication, information storage, and early e-commerce opportunities customers needed, as the Internet became an essential business tool. By the late 1990’s, NRI expanded its IT offerings with the acquisition of three managed services providers based in Massachusetts and Pennsylvania, as well as the launch of cost-saving managed print solutions. Clients such as QVC, New York Mercantile Exchange, and Johnson & Johnson relied on NRI for the holistic business solutions the company offered.

ASD: True Business Innovation

During the early 2000’s, NRI continued to expand its IT managed services offerings and fine-tune its suite of services as the business environment - and NRI clients - became more sophisticated, and required additional support. Through client listening and keeping abreast of business trends, Philip Lanctot, Jr. divested the print solutions and supplies portion of NRI in 2008 to First Technology Capital. In 2009, the technology product sales division was sold in 2009 to Fastech, LLC. The company name, NRI, was divested along with these business lines. At this time, the company’s efforts centered on creating a virtual warehouse and workforce (VWW) business ecosystem under a new company name, ASD.

With a focus on services and solutions, ASD has become vendor agnostic. This means that recommendations made to clients are in their best interest; solutions deployed by ASD best fit each clients’ unique business. ASD’s staff has worked with major corporate entities, including American Express, Ameriprise Financial, Fresenius Medical Care, EMC, and IFF It’s their outstanding experience and commitment to our customers that results in exceptional, customized solutions.

Today, ASD serves clients of all sizes - from start-ups to large corporations - providing technology management services, full-service warehousing, U.S.-based service desk operations, and IT field services across the country.

ASD Gives Back

As part of its commitment to the community, ASD collaborates with Tech4Tots, which collects donated technology and products to help fund the mission of Epiphany House, a non-profit, 501(c)3 organization that provides both adoptive and temporary housing to children of all ages and backgrounds with mild to severe disabilities.

Meet the Innovator Behind ASD

Using his knowledge of marketing, technology, finance, M&A, and revenue management, Philip Lanctot, Jr., built a successful business that evolves to meet the needs of customers. Not only will he continue to look for new opportunities to further enhance ASD’s offerings, but he also offers his experience and expertise to clients as an Executive Advisor, so they may reap similar success.

Learn more about Philip Lanctot, Jr., Partner & General Manager of ASD.

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